Wednesday, December 5, 2007
WHAT ON EARTH IS MIND MAPPING?
 posted by on 8:08 AM || topic Management
What on earth is Mind Mapping?
Look through a few holiday photos of a beautiful sun drenched island. Then read a few paragraphs describing a similar venue. Tomorrow morning which one will you remember? I bet it will be the one with the photographs. That's how our brain works best - with images not text. If you need to remember, or understand anything, making it into a visual image rather than a list, helps enormously. This is the principal behind Mind Mapping - presenting text visually with accompanying images. It's the images that stick in the mind. So you can use Mind Mapping to 'Bone Up' on anything you need to learn and commit to memory.
There are a number of ‘rules’ to make your learning experience easier – don’t use long winded sentences, just single words where possible – make the map radiate out, like the branches of a ... >> full
Thursday, October 18, 2007
WHERE SHOULD I SPEND MY MARKETING BUDGET?
posted by on 9:36 PM || topic Sales
Where should I spend my marketing budget?
With so many pressures and options available to advertise it can be a very worrying time trying decide the right way to spend your hard earned marketing money. The consequences of getting it wrong could be devistating to the business.
It is so very easy to be seduced by the seemingly attractive advertising deals we are offered every day and then feel really bad about it when the exercise hasn't produced any significant new business.
So how can we avoid the same mistakes in the future? Well firstly we need to be a bit more scientific.
If you have an established business you really need to know where your business comes from now. If you don't know, then call them up an ask.Was it a Yellow Pages ad, the local paper or maybe a Google search. If you are new ... >> full
Thursday, October 18, 2007
SALES AND SEO
posted by on 9:30 PM || topic Web
Sales and SEO
Let's first be sure we understand what SEO is.
Search Engine Optimisation (SEO). The way in which a website and/or web page is created to attract visits from internet users who use search engine to find the most appropriate web site to answer their question.
Google is far and away the market leader in internet searching and so I will refer to them, but everything here is just as applicable to Yahoo, MSN and most of the dozens of other search engines available.
Google wants to retain it's market share. It does it now by trying to provide the best possible suggestions of sites to visit based on the users query. It works hard to analyse all of the billions of web pages available and matches user and page as best it can. Depending on how Google 'values' your site it will serve pages ... >> full
Wednesday, October 17, 2007
INVITE THE MEDIA TO TELL YOUR STORY
posted by on 10:51 PM || topic Sales
Invite the Media to Tell Your Story
By
Vickie Milazzo
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention. The heavy hitters won't call you until your name is well known in your industry.
It took me 19 years to build the kind of professional presence that would attract the interest of a national media outlet like The New York Times. But you don't have to wait that long to see your name in print. You can start right now enticing local and regional media to tell your story. Unlike advertising and many other forms of marketing, you don't pay for this type of publicity. It comes from the media ... >> full
Wednesday, October 17, 2007
BUSINESS NETWORKING CAN HAVE A BIG IMPACT
posted by on 10:48 PM || topic Sales
Business Networking Can Have A Big Impact
On Your Sales And Profits
How much does it cost to market your product or service to your carefully chosen target group? Are you spending your money to best effect and can you be really sure you are hitting the right people? Remember, even if on paper, they are the right people, it may still be the wrong time.
Wouldn’t you really like to have a large sales force out there, ears to the ground, listening out for those telltale clues that say your potential customers are currently looking for exactly what you supply? Imagine having that facility backing up your normal marketing and advertising! This is no dream Working closely with a group of like-minded business people can help achieve exactly this, if you go about it in the right way.
Networking events are abundant, ... >> full
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