Thursday, October 18, 2007
WHERE SHOULD I SPEND MY MARKETING BUDGET?
 posted by on 10:36 PM || topic Sales
Where should I spend my marketing budget?
With so many pressures and options available to advertise it can be a very worrying time trying decide the right way to spend your hard earned marketing money. The consequences of getting it wrong could be devistating to the business.
It is so very easy to be seduced by the seemingly attractive advertising deals we are offered every day and then feel really bad about it when the exercise hasn't produced any significant new business.
So how can we avoid the same mistakes in the future? Well firstly we need to be a bit more scientific.
If you have an established business you really need to know where your business comes from now. If you don't know, then call them up an ask.Was it a Yellow Pages ad, the local paper or maybe a Google search. If you are new ... >> full
Wednesday, October 17, 2007
INVITE THE MEDIA TO TELL YOUR STORY
posted by on 11:51 PM || topic Sales
Invite the Media to Tell Your Story
By
Vickie Milazzo
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention. The heavy hitters won't call you until your name is well known in your industry.
It took me 19 years to build the kind of professional presence that would attract the interest of a national media outlet like The New York Times. But you don't have to wait that long to see your name in print. You can start right now enticing local and regional media to tell your story. Unlike advertising and many other forms of marketing, you don't pay for this type of publicity. It comes from the media ... >> full
Wednesday, October 17, 2007
BUSINESS NETWORKING CAN HAVE A BIG IMPACT
posted by on 11:48 PM || topic Sales
Business Networking Can Have A Big Impact
On Your Sales And Profits
How much does it cost to market your product or service to your carefully chosen target group? Are you spending your money to best effect and can you be really sure you are hitting the right people? Remember, even if on paper, they are the right people, it may still be the wrong time.
Wouldn’t you really like to have a large sales force out there, ears to the ground, listening out for those telltale clues that say your potential customers are currently looking for exactly what you supply? Imagine having that facility backing up your normal marketing and advertising! This is no dream Working closely with a group of like-minded business people can help achieve exactly this, if you go about it in the right way.
Networking events are abundant, ... >> full
Wednesday, October 17, 2007
SALES RATIOS
posted by on 11:45 PM || topic Sales
Sales Ratios
A wise old sales manager once said ‘There are only two ways to make a sale – By accident and by process – and accidents don’t happen very often’
A good number of years back I did a stint direct selling financial services (life insurance in plain speak!). It was a very useful period that taught me a lot about selling and consolidated all the things I had discovered the hard way trying to sell previously. After an initial training course I was told to get on the phone and start booking appointments. Two weeks later, totally demoralised, I went to see my unit manager to tell him that I just didn’t seem to be getting anywhere. ‘What’s your conversion ratios?’ he asked me. I didn’t have a clue what he was talking about. He sent me away telling me to record how many new leads I ... >> full
Wednesday, October 17, 2007
ARE YOU MAKING THE MOST OF YOUR SALES LEADS
posted by on 1:22 PM || topic Sales
Are you making the most of your leads?Getting it right, on your web site, advertising copy and your trade stands means you may well be inundated with people interested in your product or service. They may not have had dealings with you before and this will be the first time they sample your customer service and professionalism. Will they feel confident in a week's time? Customer expectations are that an email or web based enquiry should have a personal response within one day. I'm not talking auto responders here, I mean real inter-activity. Anything longer and the potential customer can lose faith in the company and will probably move on to another supplier.
A recent 'mystery shopper' survey (by Hewson Consulting) of companies that drive people to their web site for information showed a total lack of adequate response from virtually all business sectors. The only exception being Personal Services (I'm ...>> full
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